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Do you want to get started in Marketing Ops? Have you seen job descriptions that list every possible skill, certification and degree as requirements for the applicant? Have you asked yourself if such a person could really exist? Do you wonder if you should apply to the job if you don’t meet all the requirements? Well, you’re not alone! About 60 Marketing Operations professionals just like you had these and other questions answered at the most recent MOPsTalks where hiring managers shared their views of the hiring process, what they look for in a candidate, and how to succeed in Marketing Operations.

June 11, 2020, was a busy day for MOPsPROs, a community of Marketing Operations professionals where you can “connect with the cream of the crop of like-minded professionals.” MOPsPROs, in partnership with MOPsJOBs, held two online MOPsTalks—the first in the early morning and the second in the late evening–to explore and discuss different answers to the …

The technical integration of Zoom Webinar-Marketo Engage is now downright easy in comparison to the former webhook integration. On July 22, 2019, Zoom and Marketo Engage announced a new integration, Enrich Your Marketing Campaigns with a Zoom Webinars-Marketo Engage Integration. But what didn’t improve are the processes …

At first glance, connecting a Zoom webinar to Marketo Engage and Salesforce may seem overwhelming. Integration into your current technology stack can be especially time-consuming because of subtle nuances and data flows. Breathe and say your mantra. You got this.

Welcome to MOPsPROs! We created this group back in 2017, having no idea how it would explode into the rich, thriving, growing community it is today. We are just a group of fellow Marketing Ops professionals who know how hard it can be to find the other people who “get it”. Marketing Ops as a vocation …