Blog

Etumos has entered into an exclusive partnership to create a MOPsPROs Toolbox Chrome Extension, enhancing productivity for Marketing Operations (MOPs) Professionals and Marketo Engage users. Etumos will invest its time and development resources to enhance and provide on-going support for the Chrome Extension originally developed by a member of the Marketing Operations community.

It’s Friday afternoon. You have had a long week and you’re attempting yet again to import data from one platform to another. Just as another error warning flashes on your screen, you’re interrupted with a friendly chat request for an emergency email. Then the phone rings and it’s a product manager doubting the leads from your systems are scored correctly as the CMO simultaneously reminds you about data and charts for a meeting Monday morning. It takes every ounce of energy to refrain from yelling, “They don’t pay me enough to do this!”

This isn’t a blog post arguing that “multi-touch attribution analysis” is dead or whether you need a CDP to do it right. Those are all worthy pursuits and worth your time in exploring.This blog post is for MOPsPROs. If you’re ready to roll-up your sleeves and build something cool for your marketing team in Salesforce using the latest “Low Code” features than this is the post for you! I’ll be using Salesforce Lightning Flows for this solution.

You know all those handy online utilities, extensions, helper apps and desktop tools you just can’t do without? Here’s a list of nearly 50 utilities that MOPsPROs just like you just can’t be without. Download and import this bookmark file into your bookmarks in your favorite browser of just open the file in any browser to view this indispensable list of submissions from our community.

Eric Wong, Head of Marketing Intelligence at Etumos, presented the results and findings of the recent survey, The State of Marketing Intelligence, in an exclusive webinar for MarketingOps Pros on August 25, 2020. Wong shared how organizations are thinking about marketing intelligence today and where their focus should be in 2021 and beyond.