It’s Friday afternoon. You have had a long week and you’re attempting yet again to import data from one platform to another. Just as another error warning flashes on your screen, you’re interrupted with a friendly chat request for an emergency email. Then the phone rings and it’s a product manager doubting the leads from your systems are scored correctly as the CMO simultaneously reminds you about data and charts for a meeting Monday morning. It takes every ounce of energy to refrain from yelling, “They don’t pay me enough to do this!”
This isn’t a blog post arguing that “multi-touch attribution analysis” is dead or whether you need a CDP to do it right. Those are all worthy pursuits and worth your time in exploring.This blog post is for MOPsPROs. If you’re ready to roll-up your sleeves and build something cool for your marketing team in Salesforce using the latest “Low Code” features than this is the post for you! I’ll be using Salesforce Lightning Flows for this solution.
You know all those handy online utilities, extensions, helper apps and desktop tools you just can’t do without? Here’s a list of nearly 50 utilities that MOPsPROs just like you just can’t be without. Download and import this bookmark file into your bookmarks in your favorite browser of just open the file in any browser to view this indispensable list of submissions from our community.
Eric Wong, Head of Marketing Intelligence at Etumos, presented the results and findings of the recent survey, The State of Marketing Intelligence, in an exclusive webinar for MarketingOps Pros on August 25, 2020. Wong shared how organizations are thinking about marketing intelligence today and where their focus should be in 2021 and beyond.
Do you want to get started in Marketing Ops? Have you seen job descriptions that list every possible skill, certification and degree as requirements for the applicant? Have you asked yourself if such a person could really exist? Do you wonder if you should apply to the job if you don’t meet all the requirements? Well, you’re not alone! About 60 Marketing Operations professionals just like you had these and other questions answered at the most recent MOPsTalks where hiring managers shared their views of the hiring process, what they look for in a candidate, and how to succeed in Marketing Operations.